Professor Karen Nelson-Field
The Attention economy is here: how measuring attention to ads can bring fairness and transparency to media trading
04 June 2020 • Human attention, as a measure of effectiveness, is fast becoming a unit of trade. Media effectiveness research continues to find imbalance that disadvantages advertisers. But change is coming and it is good. We are moving from conversations at Cannes to action and applicability. Currencies are starting to form, the nature of measurement is becoming more advanced and capital investment is starting to flow. The study of attention is a growing field.
About Professor Karen Nelson-Field
Founder and CEO at Amplified Intelligence.