Polly Wyn Jones
Opinion
13 August 2023
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What comes to mind when you think of a jingle? Perhaps the operatic refrain of “Go Compare!” or the joyful simplicity of “I’m Lovin It”? Jingles have a unique ability to cut through and lodge themselves in your memory, for years or even decades. They can clearly be an incredibly powerful asset for brands, particularly in these fast-moving times when grabbing attention is becoming an art form.
