Polly Wyn Jones
13 August 2023 • What comes to mind when you think of a jingle? Perhaps the operatic refrain of “Go Compare!” or the joyful simplicity of “I’m Lovin It”? Jingles have a unique ability to cut through and lodge themselves in your memory, for years or even decades. They can clearly be an incredibly powerful asset for brands, particularly in these fast-moving times when grabbing attention is becoming an art form.
About Polly Wyn Jones
Polly Wyn Jones is Global Knowledge Manager at Kantar, Insights Division.