17 December 2018 • Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously bounce back. Peter Walshe, Global BrandZ Strategy Director, explains how brands can earn staying power.
16 March 2011 • I am sure that when you filled up your car recently you could not quite believe how much it cost. So maybe you drive a little slower? Or choose a cheaper filling station? Or simply resign yourself to the cost. Needs must. I know that it did not stop me buying a much needed replacement set of tennis shoes the week after. I bought quality (K-Swiss) because I know they will last.
31 January 2011 • As I start the process of reviewing new findings from the BrandZ research on the trade-off consumers make between their desire for a brand and its price – what we might call the value proposition – I am struck by how important obtaining value is with consumers around the world.
30 April 2010 • No one is surprised when the success of a movie is attributed to the Director. His or her vision is literally the point of difference and the defining element. The reality is of course a dedicated team pulling together to deliver that creative direction as a great product that lives up to the promise. But without a strong and focussed leader, success can be elusive.
About Peter Walshe
Peter Walshe is a Global Account Director at Millward Brown. He runs WPP's BRANDZ study that covers more than 23,000 brands across 30 countries and works on key global clients.