‘Faster Brings Us Closer’: How a search for authenticity in Virgin Media’s advertising fast-tracked a new way of working
05 November 2021 • A search for authenticity helped unlock a more inclusive – and creatively rich – advertising approach for Virgin Media . Paulina Thompson, Strategy Director at adam&eveDDB, outlines some of the practical lessons learned along the way.
About Paulina Thompson
Paulina Thompson is Strategy Director at adam&eveDDB.