Paul Wright

The headline figures are in and it looks another Black Friday bonanza, but canny brands will look take the opportunity to build customer relationships across the whole year, says Paul Wright, Managing Director, UK, FR, ME at AppsFlyer .
This month, Bia Ha Noi is the brand which has achieved the highest uplift in its Ad Awareness in Vietnam.
Professionals from the world of adtech give WARC their predictions for the year ahead. Marlene Grimm, Head of Analytics, TVSquared...