Paul Stringer
Opinion
22 February 2023
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Retail media, though popular, is in limbo as to whether it is just a conversion-driver, or whether there’s an opportunity for it to do more – WARC’s Paul Stringer considers the performance plughole.
Opinion
06 December 2022
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Paul Stringer, Managing Editor, Research & Advisory at WARC, hears Les Binet call for more number-crunchers in marketing and fewer pie-in-the-sky thinkers.
