Paul Stringer

22 February 2023 Retail media, though popular, is in limbo as to whether it is just a conversion-driver, or whether there’s an opportunity for it to do more  –   WARC’s Paul Stringer considers the performance plughole.
06 December 2022 Paul Stringer, Managing Editor, Research & Advisory at WARC, hears Les Binet call for more number-crunchers in marketing and fewer pie-in-the-sky thinkers.