Paul Greenwood

21 May 2019 The reign of influencers may soon be over as Gen Z  prefers people with an established talent or those who are taking direct action, not just selfies. Paul Greenwood, Head of Research & Insight at We Are Social, explains how the next generation of consumers is  changing the influencer landscape.
19 July 2018 With all the talk in recent years of big data, machine-led marketing and algorithm-driven platforms, you could be forgiven for thinking that emotion is slowly being drained out of marketing. Not so, argues We Are Social's Paul Greenwood.