21 May 2019 • The reign of influencers may soon be over as Gen Z prefers people with an established talent or those who are taking direct action, not just selfies. Paul Greenwood, Head of Research & Insight at We Are Social, explains how the next generation of consumers is changing the influencer landscape.
19 July 2018 • With all the talk in recent years of big data, machine-led marketing and algorithm-driven platforms, you could be forgiven for thinking that emotion is slowly being drained out of marketing. Not so, argues We Are Social's Paul Greenwood.
About Paul Greenwood