04 October 2019 • This article is part of a series of articles from October's edition of Admap on winning in the era of brand experience.
02 April 2012 • How can marketers and agencies better align their activities with commercial outcomes?
01 March 2012 • What examples are there of a brand leader in a category successfully defending itself against a major branded competitive launch?
01 February 2012 • Where, oh where has the populist advertising idea gone? Those stories that charmed, or tugged hearts, or raised chuckles, and justified the term 'campaign'?
09 January 2012 • Unilever recently announced that it wants 'more magic and less logic' in its advertising. What are its chances of achieving more effective campaigns through this programme?
01 December 2011 • Q Why the current obsession with social media? Hasn’t media always been social?
About Paul Feldwick
I address issues of advertising effectiveness and creativity using not only my thirty years experience in a major ad agency as account planner and trainer, but alternative perspectives such as action research and poetry. My experience is that even 'creative' organisations are generally blocked from achieving their goals by unconscious assumptions and habits which are resistant to change.