03 March 2021 • Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans.
About Paul Evans
Paul Evans is the Global CEO for Adgile and former Global Head of Media at Vodafone. Adgile is a next generation TV data and analytics business that uses Visual AI-enabled technology to deliver real time understanding, optimisation and extension of planning and buying activity across linear and on demand TV. Find out more at adgile.com.