As brands spend more in connected TV, they must pay closer attention to how it’s viewed – and measured
20 January 2023 • Paul Donato, Chief Research Officer at the Advertising Research Foundation, discusses the organization’s latest research on the changing face of US TV viewership.
As a US federal privacy law awaits a vote, consumers prove more willing to share data to receive better ads
05 October 2022 • Paul Donato, CRO at the Advertising Research Foundation, explores the realities of consumer sentiments around data privacy in the face of growing regulation.
About Paul Donato
Paul Donato is Chief Research Officer at the Advertising Research Foundation.