Launching the WARC Awards for Effectiveness – a new universal benchmark to shine a light on great effective marketing
12 January 2021 • One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill.
19 November 2020 • We humans are hardwired to think short-term . That served us in good stead when we were hunter gatherers. But as we now confront the implications of years, perhaps centuries, of short-termism on our leadership, society and the planet, we realise that we need a new set of tools to help us.
12 June 2019 • A confession. I’ve been a marketer for 24 years but I try to watch TV on catch-up to avoid ads. Or start checking my phone during the ad break if I have to watch live. Or immediately shut-down web ads before I view the content. Wait, you too?
About Paul Coxhill