Paul Coxhill

Opinion
12 January 2021 One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill.
Opinion
19 November 2020 We humans are  hardwired to think short-term . That served us in good stead when we were hunter gatherers. But as we now confront the implications of years, perhaps centuries, of short-termism on our leadership, society and the planet, we realise that we need a new set of tools to help us.
Opinion
25 November 2019 Paul Coxhill, Managing Director, WARC, explores the highlights from the WARC Marketer's Toolkit 2020.
Opinion
12 June 2019 A confession. I’ve been a marketer for 24 years but I try to watch TV on catch-up to avoid ads. Or start checking my phone during the ad break if I have to watch live. Or immediately shut-down web ads before I view the content. Wait, you too?