Patricia McDonald
Opinion
08 February 2023
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In a brief overview of trends for the year ahead, Patricia McDonald, Chief Strategy Officer, Dentsu Creative, explores the modern dualities of progress and regression, optimism and anxiety, a shifting balance of old and new, technology and humanity, innovation and tradition.
Opinion
04 October 2022
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Dentsu Creative asked senior marketers across the globe about what they want most from their agency partners.
Opinion
15 December 2021
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Dentsu’s 2022 creative trends report suggests that the time has come to think less about consumers, and more about co-owners of an increasingly fragile ecosystem.
Opinion
06 October 2021
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Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the physical footprint that is proving so damaging to the planet, explains Patricia McDonald from Dentsu Creative.
