Patricia McDonald
Opinion
08 February 2023
•
In a brief overview of trends for the year ahead, Patricia McDonald, Chief Strategy Officer, Dentsu Creative, explores the modern dualities of progress and regression, optimism and anxiety, a shifting balance of old and new, technology and humanity, innovation and tradition.
Opinion
04 October 2022
•
Dentsu Creative asked senior marketers across the globe about what they want most from their agency partners.
Opinion
15 December 2021
•
Dentsu’s 2022 creative trends report suggests that the time has come to think less about consumers, and more about co-owners of an increasingly fragile ecosystem.
Opinion
06 October 2021
•
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the physical footprint that is proving so damaging to the planet, explains Patricia McDonald from Dentsu Creative.
About Patricia McDonald
Patricia runs creative strategy at Dentsu Creative, previously for Dentsu International across its agency brands including Isobar and DentsuMB. Multi award-winning, including three IPA Effectiveness Awards, Patricia is passionate about the power of marrying creativity, data and digital to transform businesses, as well as the importance of real-world effectiveness, not vanity metrics.