Patricia McDonald

08 February 2023 In a brief overview of trends for the year ahead, Patricia McDonald, Chief Strategy Officer, Dentsu Creative, explores the modern dualities of progress and regression, optimism and anxiety, a shifting balance of old and new, technology and humanity, innovation and tradition.
04 October 2022 Dentsu Creative asked senior marketers across the globe about what they want most from their agency partners.
15 December 2021 Dentsu’s 2022 creative trends report suggests that the time has come to think less about consumers, and more about co-owners of an increasingly fragile ecosystem.
06 October 2021 Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the physical footprint that is proving so damaging to the planet, explains Patricia McDonald from Dentsu Creative.