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Nigel Hollis

Ahead of WARC's session at Cannes, Nigel Hollis of Millward Brown asks 'Is the creative industry losing its ability to sell stuff?'  Next week I will be speaking at a WARC panel session at Cannes on purpose marketing .
With a world of information and entertainment at our fingertips, expectations of immediacy are higher than ever – but so too is the desire to connect with others.