Nicole Tan

11 February 2021 2020's IPA Effectiveness winners show how to make distinctive assets work harder, write Peilin Phua and Nicole Hartnett from The Ehrenberg-Bass Institute.
Opinion
01 February 2021 Integrating primary data and identity solutions at scale is critical for marketers that want to better connect with today’s multi-screen consumers, argues Xandr’s Sam Tan.
Opinion
05 March 2020 McCann Worldgroup's Nicole Tan thinks that strategists have long played an ambiguous role, and to survive In an era of transformation, strategists themselves must evolve to become connectors and orchestrators. "The quality of the connections is the key to quality per se." – Charles Eames Eventually, everything connects. People. Ideas. Objects.