Nicola Barrett

Opinion
15 December 2020 In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.
Opinion
07 December 2020 In this edition of Kantar’s touchpoint-specific investigations, Kantar takes a deep dive into effective touchpoint management for automotive brands.
Opinion
14 November 2019 Lucy Barrett explains the motivations behind Radiocentre’s latest ad campaign, calling for advertisers to see radio differently by imagining it as a new technology.
Opinion
15 October 2019 A fundamental shift in consumer attitudes demands a wholesale shift in approach from brands, according to progressive brands and agencies at Creativebrief’s flagship BITE LIVE event.
19 September 2018 The advertising industry is excited by the possibilities of video, but these extend far beyond social and online channels. Nicola Barrett of Exterion Media explains how.
19 December 2016 2016 has been a year of unpredictability for the advertising industry. In a recent blog on here, David Tiltman, head of content for Warc, talked through how Warc's own predictions for this year have matched up to the reality.
08 September 2016 It's back to school week and my Facebook feed has filled up with photos of my friends' kids in their new uniforms, lunchboxes packed, posing for the traditional first day back at school photo. 
24 August 2016 It being holiday season, I decided to do some reading in the transport & tourism section on Warc.
12 August 2016 Here at the Warc offices, we often gaze across the chasm at editorial – with their glasses and dual-monitors – and wonder what they actually do all day.
19 July 2013 Here at  Warc  we have clients from the full spectrum of the global advertising community – agencies of all types and sizes, network and independent; research agencies; brand consultancies; market research firms; media owners and agencies; academics institutions and brand owner advertisers.