Nick Liddell

08 July 2019 London's bike wars provide a salutary lesson for marketers who obsess about the competition. Instead, says Nick Liddell, they should look to the example of Formula One's McLaren . In March this year, Uber celebrated its tenth birthday. Within a decade, the business has grown from zero to a valuation of around US$82bn – that’s roughly the same as the GDP of Ethiopia. How do you build a multibillion-dollar company in under a decade?