07 October 2018 • Now that content has tapped into the power of ideas, proper investment needs to support it to ensure it can be consistent over time, says Nick Kendall, Founding Partner of Broken, Electric Glue and The Garage Soho. I have judged the WARC Awards’ Effective Content Strategy category twice now. The first year, I must confess, I was disappointed by the general quality of entries. There were some great prize winners in 2017: Knorr’s Love at First Taste was a big enough idea to last and last. The MS bicycle idea left an indelible image in my mind. KFC’s cheesy lines were… well, gloriously cheesy.
09 July 2018 • Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London. First up is Nick Kendall, founding partner of The Garage . As I get older, the more old cliches reveal their old truths. Sorry Ben, but my one piece of advice to you therefore, is a cliché – ‘people, people, people’. As the robots take over, as data becomes the new oil, as AI rules the earth it will remain – ‘people people, people.’
About Nick Kendall