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All brands need to innovate - it’s the only way of staying fresh, relevant and useful - but when, where and how to do it? Nick Burcher, Director of Digital at MediaCom and a judge for the 2017 WARC Awards, looks to the past to find innovation lessons for the future.
Nick Burcher is Head of social media for Europe, Middle East and Africa at MediaCom. He oversees the MediaCom social media offering across insights, content and paid media.