Natalya Saldanha

05 October 2023 As questionable influencer practices begin to undermine trust, there appears to be a growing trend of de-influencing, where influencers attempt to reassert their authenticity, beliefs and motivations, says Natalya Saldanha.
20 February 2023 Despite the threat of being cancelled, Dr Natalya Saldanha says brands should not bow to public pressure but instead maintain their stance on causes that reflect their ideology and commitment to consumers.