Natalya Saldanha
Opinion
05 October 2023
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As questionable influencer practices begin to undermine trust, there appears to be a growing trend of de-influencing, where influencers attempt to reassert their authenticity, beliefs and motivations, says Natalya Saldanha.
Opinion
20 February 2023
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Despite the threat of being cancelled, Dr Natalya Saldanha says brands should not bow to public pressure but instead maintain their stance on causes that reflect their ideology and commitment to consumers.
