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Mythbuster

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like 'attribution fraud'.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that details don't much matter.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that advertising is a risky investment.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the fact that heroes should be perfect.
The recent death of 92-year-old Olive Cooke, Britain's oldest British Legion charity poppy seller, highlighted a dark side of our business we rarely confront.
When we started in advertising in the late 1980s, the 'Grey Consumer' was a hot topic. The proportion of older people in the population had begun to rise, and many were surprisingly affluent.
Recently we've been helping some of our clients assess their latest ad campaign. It's a great little campaign, which seems to have helped boost sales and market share, but evaluation is complicated because of the number of media used.
Some years ago, we met a client who was wildly excited about large customer data sets. "It's the granularity that's so amazing," he enthused.
We had a briefing for a new campaign the other day. It was for a financial product, and it started with an explanation of how it worked.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like pointless new product development Have you tried to buy mouthwash recently? We have, and it's a daunting task.
Returning to work after the festive season, we found ourselves comparing our children's respective Christmas present lists.
Recently, we were asked to help an ailing brand. After dominating its category for decades alongside a very similar competitor, recently the brand lost the top spot to its rival.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the question 'i s it ownable ?' Here we go again, we thought.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that budgets don't matter Recently, we were given a task by a big multinational.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like treating music as an afterthought Recently, we were working on a pitch.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the supposed virtues of collective thinking At a recent brainstorming, discussion turned to promoting a new product.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the vogue for real-time evaluation.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the appeal of reality advertising Recently, we attended an advertising research debrief for a 'functional food' brand.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the Rosser Reeves Fallacy.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that marketing always needs to make sense Many years ago, we worked on a tea brand.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the failure to realise that positive is not always good.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that we learn best from success.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the mantra that 'mine is different'.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like nostalgia for a past that never was.
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like stereotypes about grandparents.