Mike Wragg

29 October 2020 The obsession with youthful disruption in the agency world has left a dearth of experience - long may it continue, says Mike Teasdale. 
28 September 2020 Most brands went into defensive mode during Q2 and Q3 as the world went into lockdown but as we emerge into a new normal, especially one that is likely to be recessionary, here's how a brand can get back on the front foot.
15 July 2020 Now into the second week of the #StopHateforProfit boycott, Mike Teasdale explores what it would take to force Facebook to make a change.
07 May 2020 Many brands appear to be working from the same crisis playbook, observes Mike Teasdale – here’s why that’s not working.
26 March 2020 Brand purpose as a concept was already coming in for some deserved criticism as a result of companies misunderstanding or misusing it, but now we’re in the grip of COVID-19 the stakes are even higher – says Mike Teasdale.
28 February 2020 If advertising – and its planning – is about anything at all, it’s about selling, says Mike Teasdale, and we would do well to remember this as an industry.
Opinion
20 February 2020 Brands don’t exist in a vacuum: they are judged by the virtues or vices of their industry and the meta-brand surrounding it – Mike May, VP Strategy at the agency Huge, explores the effects of meta-brands and how to escape them.
Opinion
27 January 2020 Gen Z consumers do not conform to the stereotypical persona that much of the sports marketing industry has been built to target, writes Mike Wragg, Global Head of Research at Nielsen Sports.
06 January 2020 Advertising is in love with the new, but so often overlooks the past at its own peril, argues Mike Teasdale.
30 October 2019 Artificial intelligence is bleeding further into our lives and work, Mike Teasdale considers the strategist in the age of AI.
06 October 2019 Ads can’t change the world by themselves – that’s not their point – but they are far more effective if they reflect the world the audience aspires to. The ASA’s new rules help the industry to do this, argues Mike Teasdale.
26 July 2019 Agencies’ process is out of balance, with too many avoiding the business problem, ignoring the science, needlessly reinventing the wheel and being chronically short term, argues Mike Teasdale.
17 June 2019 Planning is still about being a catalyst for creativity but the context in which Planners operate has changed hugely – they need to adapt, and quickly, says Mike Teasdale.
22 May 2019 Not all briefs are created equal. Mike Teasdale explores the world of the nightmare brief, and how to make them better.
11 April 2019 Breathing new life into a brand is a complex exercise in which knowing what to change is as important as knowing what to leave alone. Mike Teasdale considers the strategic landscape.
15 March 2019 There are lots of ways a brand can shoot itself in the foot. Mike Teasdale analyses the brands that did it so you don’t have to.
08 February 2019 The 2018 IPA Effectiveness Awards illuminate much of what is changing in advertising, how questions of effectiveness are shifting. But there are elements that have not shifted with technology or trends, observes Mike Teasdale. Make the brand famous and make it easy to buy.
15 January 2019 Neuroscience teaches us that memories don’t exist whole but as little bytes of sensory impulses that need reconstruction. Don’t make that reconstruction task more difficult than it needs to be. Though most marketers fear rejection, they should instead fear being ignored, explains Mike Teasdale. Here are five questions to ask yourself when developing messaging.
26 November 2018 During a recent workshop with young planners, a serious question occurred to Mike Teasdale, one that speaks to the massive shifts that have taken place in the discipline. So what business are planners in?
12 October 2018 Interruption is annoying, so why does modern marketing continue to annoy people? Mike Teasdale considers the new etiquette to interrupting your audience, and the campaigns that have done so effectively.
30 August 2018 Nowadays, it is almost unfashionable to spend time thinking, but looking sideways at seemingly non-relevant areas is potentially very fertile. Mike Teasdale offers techniques to help think of a solution to a problem, beyond a nap or run.
05 July 2018 Planning cannot afford to keep repeating old mistakes, says Mike Teasdale, if it is to adapt to the rise of data, platforms and short-term response creativity and the decline of long-term brand-building ideas.
30 May 2018 When brands come under public scrutiny for getting something wrong, how they act in the aftermath will dictate the narrative going forward. Mike Teasdale offers four tips on how to best handle a scandal.
01 May 2018 The new EU data privacy laws, GDPR, could give brands a chance to strengthen their relationships with customers, says Mike Teasdale, as long as new-world companies realise they need to offer their customers rewards for the privilege of handling their data.
Opinion
05 April 2018 Programmatic is creating more capabilities than merely a fast way of buying inventory. Dataxu’s Mike Shaw looks at the brands taking the technique to new heights.