You are in
It's time to unveil who was behind @Offical_Rule40 #RioBot. As the symbolic torch was lit at Rio 2016, opportunities were being extinguished for brands to activate around this 'prestigious' global sports gathering.
Michael Corcoran is Head of Social and Content at Dublin-based agency eightytwenty.
He recently outed himself as the creator of the infamous @Official_Rule 40 account on Twitter.