Max Jaffe

04 March 2019 This month, Admap explores frequency and asks, how much is too much? GroupM’s Max Jaffe reminds agencies and brands that when it comes to programmatic advertising, the details really matter, especially from a measurement and frequency enforcement perspective. Rather than act on assumptions, agencies and brands are encouraged to ask questions and push for facts around what can and cannot be done. This will ensure everyone remains focussed on positive results relating to audience exposure control and frequency.