Matt Hill

Opinion
08 March 2021 Virtual worlds, through games like Fortnite and Roblox, have become an important part of young people’s social lives - RAIN’s Matt Lang explores how brands can help rather than hinder the experience.
Opinion
22 February 2021 Contrary to popular belief, when it comes to trend analysis, studying the small is not always the right move.
Opinion
03 November 2020 Volvo Cars has a beautiful heritage: a belief that because cars are driven by people, they should be safe. 
Opinion
05 May 2020 The evolution was underway before coronavirus evaporated the world’s remaining patience for empty corporate purpose, argues R/GA's Matt Resnick.
Opinion
28 April 2020 Television advertisers are gaining enlarged audiences at reduced prices, writes Matt Hill, Thinkbox’s Research and Planning Director.
Opinion
17 March 2020 According to our forecasts, over half of retail transactions  in the Asia Pacific region  will be transacted via online retailers by 2023. It goes without saying that change is happening, with decades of traditional retail is coming to a head through digital retail disruption.
06 January 2020 Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker
Opinion
08 July 2019 Total brand experience requires a perfect blend of creativity and design thinking, says Matt Holt, chief strategy officer at Digitas UK. “Brands are no longer simply what they claim to be, but are what people’s experiences of them are ,” said Jaime Mandelbaum, the chair of the Brand Experience & Activation jury at Cannes Lions this month.
Opinion
11 December 2018 Data doesn't tell you everything, warns Harrods’ Amanda Hill, who spoke to WARC as part of a series of interviews with CMOs from around the world for the Toolkit 2019 report.  
04 September 2018 Retail is changing and so are the formats through which to influence purchase. On Device Research’s Alistair Hill talks through some of his firm’s findings in this area.
Opinion
27 October 2016 Do clicks, likes and shares tell the whole story?