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Although the term “in-housing” is relatively new, the concept of marketers bringing the advertising function in-house is not.
US advertising is so often conflated with a certain Manhattan avenue that its diversity is sometimes ignored.
Direct to customer brands are very much in vogue, but it’s not the first time this idea has been around.
A confluence of factors caused something special to happen in the 1980s, writes the 4A’s Marsha Appel.
An agency's sudden bankruptcy 46 years ago set off a chain of disruption that completely overturned the media protocol.
If you work in advertising, chances are that someone outside the industry has asked you about subliminal advertising.
Madison Avenue is synonymous with Adland, keeping the name even after most agencies were chased away by high Manhattan rents and shifting fashions.
The agency name has had an illustrious history, from the full surnames names of every single partner on the letterhead to the advent of the rock band agency.
About Marsha Appel