Mark Hadfield

24 July 2019 Strategy teams' relationship to their clients can unlock disproportionate value, says iris' Mark Hadfield. Here are seven steps to think about.
30 April 2018 Proportionate to adspend, Asia is not receiving the recognition it deserves across effectiveness awards, observes Mark Hadfield, of iris Worldwide. To remedy this, a renewed focus on long term impact is required from both clients and agencies.
11 January 2017 Far too often agencies are advising their clients to stand up for a clear bold positioning without listening to their own advice, argues Mark Hadfield from iris.