You are in
Strategy teams' relationship to their clients can unlock disproportionate value, says iris' Mark Hadfield.
Proportionate to adspend, Asia is not receiving the recognition it deserves across effectiveness awards, observes Mark Hadfield, of iris Worldwide.
Far too often agencies are advising their clients to stand up for a clear bold positioning without listening to their own advice, argues Mark Hadfield from iris.
Mark Hadfield is the Regional Head of Planning (APAC) at Iris Worldwide, and helps his clients deliver on their objectives via the full-stack strategic approach.