Persuading publishers to see the bigger picture will help marketers overcome the viewability challenge
08 March 2017 • Prior to making a purchase online, the chances are you will have been exposed to some form of advertising from that brand – consciously or subconsciously – at some point during the customer journey. At least that is the belief of digital marketers who are increasingly having to rely on traditional viewability metrics as a method of proving their ads' success.
About Marc Rouanet
Marc Rouanet is President and Co-founder of Sublime Skinz