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Read my reports from day one and day two of ESOMAR Congress 2012, and browse all of the available papers from ESOMAR Congress 2012 .
Read my report from day one of ESOMAR Congress 2012, and browse all of the available papers from ESOMAR Congress 2012 .
Atlanta, the location of this year’s ESOMAR Congress, is seen by US film fans as the Zombie Capital of the World .
Read my reports from day one and day two of ESOMAR Congress 2011. The final morning started with Ipsos and Lumi Mobile activating our Exobrain, as Scott Adams, author of the Dilbert cartoons, once called mobile phones.
Read my reports from day one and day three of ESOMAR Congress 2011. Day two opened with sessions on behavioural economics and measuring ROI.
Read my reports from day two and day three of ESOMAR Congress 2011. It's this time of the year again – the official beginning of autumn and the annual ESOMAR Congress.
Apart from interesting presentations, I find advertising conferences have another benefit: catching up on commercials that have otherwise completely passed me by.
Manfred Mareck reports on the morning sessions of Warc's "Future of Advertising Research Conference".
Manfred Mareck in Managing Director of Research Marketing. He's reported for Warc from a range of different conferences.