Majbritt Rijs

Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has a suggestion: get research agencies involved and hold them to account.  Mad Men was brilliant and oh so entertaining.
With Greta Thunberg as their poster girl and Extinction Rebellion as their leading light, Generation Z is leading the charge against fast fashion, says Majbritt Rijs.
Fast fashion is a major polluter, and consumers are increasingly aware. The Numbers Labs’ Majbritt Rijs looks at what consumers really think.