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Wasim Basir, Coca-Cola MENA’s Director of Integrated Marketing Communication and the chair of judges for this year ’ s WARC Prize for MENA strategy, speaks to Lucy Aitken about the challenge of reaching the region’s youth and what makes a winning strategy.
Jem Fawcus is the owner and group CEO of qualitative research company Firefish whose clients include Unilever, PayPal and Twitter.
Christopher Yu is Vice President, Integrated Marketing Strategy, Innovation, and Technology, U.S. Bank and is this year’s jury chair for Effective Innovation at the WARC Awards.
Claudia Willvonseder, CMO, IKEA Group: 'A well-executed brand purpose is about showing, not telling.'
Claudia Willvonseder is the CMO at IKEA Group and is the chair of the Effective Use of Brand Purpose category at the 2018 WARC Awards.
Candace Kuss is Director of Social Media, Hill+Knowlton Strategies. This year, she joins the judging panel for the WARC Awards in the Effective Social Strategy category.
Harjot Singh is Chief Strategy Officer of McCann Europe, and, this year, will judge the purpose category of the WARC Awards 2018 .
David Chriswick, Head of Brand Strategy at DigitasLBi Chicago and a judge in the Effective Use of Brand Purpose category in the 2018 WARC Awards, talks to Lucy Aitken about what brands can learn from last year's winning Whirlpool paper, which he co-authored, and shares his favourite examples of effective brand purpose.
Adrian Mills, Partner, Deloitte Australia, is judging the Effective Use of Brand Purpose category in the 2018 WARC Awards .
Lennie Stern is Head of Creative and Entertainment Strategies, BETC Paris and a judge of the Effective Content Strategy category in the 2018 WARC Awards.
Bessie Lee, f ounder and CEO of Withinlink, a China -based startup incubator and strategic venture fund, is judging the Effective Innovation category in this year's WARC Awards.
As the jury for the Effective Content Strategy category of the WARC Awards is announced, Lucy Aitken interviews John Dokes, CMO, AccuWeather and the jury chair, finding out more about how the company uses partnerships with the likes of Spotify and Ford to deploy its own successful content strategy.
Nicole Kane, Director of Global Media at McDonald’s and Chair of Judges for the WARC Media Awards’ Best Use of Data category, spoke to Lucy Aitken about the art of turning data into insight and why it’s just as important to figure out who not to target.
Jerry Daykin, Head of Global Digital Media Partnerships at Diageo, is chair of the judging panel for this year's WARC Media Awards partnerships and sponsorships category.
WARC’s Lucy Aitken spoke to Charlie Chappell, Hershey’s Senior Director for Integrated media, and chair of judges for the WARC Media Awards Channel Integration category, about emerging platforms, data, and what makes a great integrated campaign.
Paul Dalton, Chief Media Officer, International, DigitasLBi and judge for the Effective Use of Tech category at this year's WARC Media Awards, talks to Lucy Aitken.
Ahead of the deadline for entries to the WARC Prize for Asian Strategy on 3 rd July, Lucy Aitken spoke to prize judge Anita Kanal of Visa about how to write a case study, why purpose is a buzzword, and what brands can learn from Ariel's Share the Load.
BEST OF 2017 OPINION: Following the announcement of the WARC Awards shortlist for the Best Use of Brand Purpose, Lucy Aitken revealed some of the feedback from judges about what qualifies as purpose.
At the 2017 Dubai Lynx festival, Asad Rehman, Director Media, North Africa & Middle East, Unilever, and chair of the inaugural WARC Prize for MENA Strategy, was interviewed by Tod Donhauser, CEO of Edelman UAE, as part of Edelman's series of Brand Breakfasts at the festival.
Rajat Mendhi, Executive Vice President, Planning, BBDO Mumbai, was responsible for the widely lauded Share The Load campaign for P&G detergent brand Ariel.
Quinn Kilbury, Senior Brand Director at Heineken US, will chair the Effective Social Strategy category in the Warc Awards 2017 . Here he talks to Lucy Aitken about how he sees social, the longer term brand value it can create and the newer platforms he expects to see represented among this year's entries.
On the eve of the deadline for the Warc Media Awards, Lucy Aitken, Case Study Editor, Warc, considers how moment marketing could make an impact on this year's entries The deadline for entries for the Warc Media Awards approaches and entries are starting to arrive.
Paul Davies, UK CMO, Microsoft, is judging the Effective Use of Tech panel at this year’s Warc Media Awards .
Sarah Mansfield, VP Global Media Europe and Americas, Unilever, is chair of the judging panel for the Effective use of integration panel at this year's Warc Media Awards .
Ron Amram, Vice President of Media at Heineken USA, is chair of the judging panel for the Effective use of partnerships and sponsorships in the Warc Media Awards .
Paul Wilson, Managing Partner, Strategy, Starcom MediaVest Group, is on the judging panel for the Effective Use of Tech category at the Warc Media Awards.
Lucy Aitken is Warc's Case Study Editor.