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Recent issues around media transparency, fake ads and brand safety issues have put a strain on client-agency relationships.
"Data protection is rising up the public, political and media agenda", according to Rob Luke, deputy information commissioner (ICO), the UK’s independent authority that regulates the Freedom of Information Act.
Tom Goodwin, Head of Innovation at Zenith, speaking at a recent NewsCred event, noted that as the media and technological landscape evolves, consumers are no longer actively searching out content; in a "post-digital age", he said, content will increasingly come to consumers.
Launching a brand in Egypt, programmatic tactics and screaming billboards: Highlights from the AME Awards 2016
The AME Awards went live on Warc this morning. The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to marketing problems.
Highlights from CASSIES 2016: Vokens, new usage occasions, real-time OOH, 'moment' marketing & a memorable mnemonic
The CASSIES (Canadian Advertising Success Stories) are now ready for warc.com subscribers to read! The CASSIES recognise and reward the business effectiveness of Canadian advertising.
Highlights from DMA Echo Awards: Happy hounds, selling virtual cars, drinkable ads and stunt marketing
The DMA International ECHO Awards 2015 went live on warc.com last week. The awards are given to campaigns that have the power to change business.
Who owns your data? Who has access to it? How is it being used? Can it, will it, ever be used against you? How is data being managed? And can data ever discriminate? These were some of the important questions raised at a recent debate hosted in London by The Foundation, an independent growth and innovation consultancy.
Highlights from the Warc Prize for Connection Strategy: Channel attribution, partnerships, social listening, and reaching 'media dark' consumers
The Warc Prize for Connection Strategy Awards went live on warc.com last week. These awards focus on channel ideas that deliver brand advantage.
The Warc Prize for Asian Strategy Awards went live on warc.com last week. These awards recognise and reward great strategic thinking in marketing in the region.
Alexandra Curley, Insights Director at Spinnaker, a digital marketing agency based in London, shared findings from its new report, Defining Foodies, at a breakfast event held in central London last week.
The APG Creative Strategy Awards went live on warc.com today. These awards recognise the central role of planning and are dedicated to inspiring the exchange of ideas and expertise on how business can benefit from creative thinking. This Girl Can, a campaign devised by FCB Inferno for Sport England, won the Grand Prix and I've dug deep into the 60-strong case studies to showcase campaigns that demonstrate how to overcome a variety of marketing challenges.
Highlights from Jay Chiat Awards 2015: Packaging as utility, from B2B to B2C and air care branding gets emotional
The Jay Chiat Awards went live on warc.com today. The global 4A's Jay Chiat Awards recognise the best strategic thinking in the industry.
Social listening, geo-targeting, virtual reality and crowdsourced data: Highlights from MMA Smarties 2015
The MMA Smarties went live on warc.com this week. The Mobile Marketing Association Smarties Global Awards are presented to campaigns that use innovation and creativity to successfully push the boundaries of mobile marketing.
ATTICUS AWARDS! Learn about brand migration, the global luxury market and effective mobile advertising
The Atticus Awards went live on warc.com today. They are a selection of winning papers which are open exclusively to professionals working in WPP companies.
The Warc Prize for Social Strategy shortlist features 32 entries which Warc subscribers can view here .
Stunt marketing, mobile-first strategies and incentive marketing: Highlights from DMA UK Awards (2014)
The DMA UK Awards 2014 were recently published on warc.com. The Direct Marketing Association recognises campaigns that demonstrate how brilliant strategic thought and creative ideas drive outstanding results.
Recently, I've been looking at some prominent trends in marketing. I've explored the power of partnerships and the increasing use of 'occasion marketing' strategies.
A roaming fridge, grassroots activism, launching a brand without TV and telling stories: Highlights from CASSIES 2015
The CASSIES (Canadian Advertising Success Stories) were published on warc.com last week. These awards recognise and reward the business effectiveness of advertising.
A couple of weeks ago I discussed how partnerships can be a powerful strategy in a marketer’s toolkit.
Lifestyle brands, margarita flavoured popcorn, growing innovation and useful packaging: Highlights from DBA Awards 2015
The DBA Awards were published on warc.com earlier this month. These awards recognise design projects that are creatively and commercially effective.
Tomorrow marks the start of Chinese New Year (CNY) celebrations when people all over Asia, and Chinese communities throughout the world, will be welcoming in the year of the sheep/goat.
As Warc’s Knowledge Officer I’ve observed some notable trends that stood out in the marcomms industry in 2014 and that will continue to play an important role in brand communications in 2015.
'Owning' an equity, repositioning strategies, m-health, reaching millennials and music mnemonics: Highlights from Warc Prize Asia 2014
The Warc Prize for Asian Strategy went live on warc.com last night. Warc subscribers can browse all 176 of them here .
Sensory marketing, product launches, influencer strategies and avoiding cannibalisation: Highlights from IPA Effectiveness Awards 2014
The IPA Effectiveness Awards are live on warc.com – subscribers can browse all 70 of them here . These rigorous awards recognise advertising campaigns that demonstrate clear proof of their effectiveness.
The customer journey and path to purchase has changed from a linear process to a more convoluted route, a change that can be largely attributed to digital technology.
Lena Roland is Commissioning editor for Best Practice at WARC. Previously, she has held marketing intelligence roles at the IPA and DDB UK.