03 March 2021 • Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and the iPhone will fail. Now with COVID-19, e-commerce, the ethical use of algorithms, and social and environmental issues, among other issues, predicting the next 10 years will be even harder. But Lee Walsh argues that APAC brands that thrived during the pandemic should be able to adapt.
About Lee Walsh
Lee Walsh is Senior Vice President, Head of Media, APAC at Essence, a global data and measurement-driven media agency which is part of GroupM.