10 October 2023 • With the right algorithms and training data, machine learning can deliver a more accurate and comprehensive understanding of attention across all touchpoints.
04 April 2023 • Budget liquidity is a concept that advertisers must embrace if they want to succeed in today's volatile markets, writes UM London’s Lawrence Dodds.
26 May 2022 • Up-and-coming brands can ride the feed-surfing trend and tap into discovery commerce, says UM’s Lawrence Dodds.
07 June 2021 • As brands look to find a way of breaking through a noisy and overwhelmed marketplace, brand partnerships offer an often creative and impactful way of doing so, says Lawrence Dodds, Client Director at UM London.
15 July 2020 • This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.
07 December 2017 • While the multi-platform world presents significant opportunities for brand advertisers, it also presents new challenges. Today's planners need to call on new and existing skill-sets to unlock the full potential for their clients, argues Lawrence Dodds.
About Lawrence Dodds
Lawrence Dodds is planning partner at media agency UM