Kenneth Pao

Opinion
07 August 2022 The post-pandemic travel boom is an opportunity for the region’s marketers and advertisers to recognise that consumer behaviours and considerations have evolved significantly, says Criteo’s Kenneth Pao.
Opinion
15 December 2021 During the peak shopping period, Criteo ’s Kenneth Pao says brands can achieve greater success if they u nderstand what consumers value, combine the effectiveness of online and in-store for greater retail wins, and think outside the box with adtech tools.
Opinion
10 January 2021 Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.