05 September 2022 • Criteo’s Kenneth Pao examines the advent of commerce media, which marks a new era of digital advertising that is aimed at addressing the increasing calls for consumer privacy.
07 August 2022 • The post-pandemic travel boom is an opportunity for the region’s marketers and advertisers to recognise that consumer behaviours and considerations have evolved significantly, says Criteo’s Kenneth Pao.
15 December 2021 • During the peak shopping period, Criteo ’s Kenneth Pao says brands can achieve greater success if they u nderstand what consumers value, combine the effectiveness of online and in-store for greater retail wins, and think outside the box with adtech tools.
10 January 2021 • Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.
About Kenneth Pao
Kenneth Pao is the executive managing director, Asia Pacific at Criteo.