Katy Lindemann
Opinion
13 April 2010
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Digital technology is ace. The post-digital world is hugely exciting. But sometimes what you really really want is world 1.0 - physical stuff. Doesn't need to be internet-enabled, internet-of-things real stuff. Just real see-it and touch-it and take-it-home-with you physical stuff.
Opinion
18 January 2010
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It's interesting, isn't it, that the holy grail for marketers is engagement - to build meaningful relationships between people and our brands. And yet the way we think about marketing is frequently diametrically opposed to the desired end result.
