Katy Lindemann

13 April 2010 Digital technology is ace. The post-digital world is hugely exciting.  But sometimes what you really really want is world 1.0 - physical stuff. Doesn't need to be internet-enabled, internet-of-things real stuff. Just real see-it and touch-it and take-it-home-with you physical stuff.
18 January 2010 It's interesting, isn't it, that the holy grail for marketers is engagement - to build meaningful relationships between people and our brands. And yet the way we think about marketing is frequently diametrically opposed to the desired end result.