Kai D. Wright
11 October 2020 • Is BLM a hashtag, an organization, a human right, a movement, a political statement, or all the above?
In conversation with Keith Cartwright: Using imagery to bring empathy to work that reflects Black Lives Matter
11 October 2020 • In the Emmy-nominated Procter & Gamble commercial “The Look” and in a newer Procter & Gamble commercial created just after the death of George Floyd – “The Choice” – the creative director Keith Cartwright and his partners have brought the power of imagery to create empathy, giving viewers of all colors and ethnicities a window into the struggle of being Black in America.
About Kai D. Wright
Kai D. Wright is global consulting partner at Ogilvy.