Editor , Market Leader
Judie Lannon is a world-recognised expert in the field of market research and marketing strategy. She was appointed by J. Walter Thompson (JWT) London to establish their Consumer Research Department, then appointed to the Board of J Walter Thompson as its Director, Research and Planning. In l989, she became Research & Development Director for JWT Europe. She is extremely experienced in all aspects of consumer research and brand communications strategies through work with major international companies.
She established her own planning and research consultancy in l991, and in addition to this consultancy work, Judie designs senior management courses in the marketing communications, brand positioning and market research realms. She is particularly interested in the evolution of brands and the development of communications beyond advertising.
Judie Lannon is also a recognised writer, editor and speaker in the field of marketing. She serves as Editor of the Strategic Marketing Journal and Market Leader magazine (the Journal of the Marketing Society, Great Britain) and is Features Editor of the International Journal of Advertising.