Jonathan Wise

24 February 2023 The UK advertising industry’s climate impact is getting worse and radical change is needed. This is the top-line finding of the new report ‘Advertised Emissions Temperate Check 2022’, launched at COP27. Here, lead author and Co-founder of Purpose Disruptors, Jonathan Wise, shares an update.
27 March 2022 Accepting and adopting Advertised Emissions can help create the necessary industry response to the climate emergency, says Jonathan Wise, co-founder, Purpose Disruptors.
01 March 2022 The advertising and marketing community is hitching itself to the Next Big Thing (NBT). There is a choice we can now make as marketing and advertising professionals. We have immense power and responsibility in shaping the lives, experiences and choices of citizens. Question is, will your NBT be working on how our industry and the consumers we reach can reduce carbon emissions? Or will your NBT be focused on persuading consumers to escape to a vision of a questionable future called the metaverse, asks Jonathan Wise, co-founder, Purpose Disruptors.