27 March 2022 • Accepting and adopting Advertised Emissions can help create the necessary industry response to the climate emergency, says Jonathan Wise, co-founder, Purpose Disruptors.
01 March 2022 • The advertising and marketing community is hitching itself to the Next Big Thing (NBT). There is a choice we can now make as marketing and advertising professionals. We have immense power and responsibility in shaping the lives, experiences and choices of citizens. Question is, will your NBT be working on how our industry and the consumers we reach can reduce carbon emissions? Or will your NBT be focused on persuading consumers to escape to a vision of a questionable future called the metaverse, asks Jonathan Wise, co-founder, Purpose Disruptors.
About Jonathan Wise
Jonathan Wise is co-founder of Purpose Disruptors.