Jon Wadelton

30 November 2016 Recent product launches such as Google 's Daydream and Sony 's Playstation VR headsets would suggest that virtual reality (VR) really is on the verge of mainstream adoption. What began as a niche and gimmicky idea is finally speeding up its journey into wider usage, and the media has been watching its every baby-step with an attentive eye. With interest hotting up by the day – especially in the run up to Christmas - and more consumers and brands  entering virtual worlds, what opportunities does this growing medium present in the marketing