15 February 2022 • 2021 saw a significant shift to Account-Based Marketing or ABM, with 70% of marketers reporting that they use ABM, up from 15% from 2020 . Jon Clarke, Founder & CPO, Cyance, shares an overview of what ABM entails, how it works and why so many marketers have taken the leap.
30 November 2021 • 2021 has been a turbulent year for B2B marketers from a data perspective. Jon Clarke of Cyance reviews the current landscape and shares his thoughts on how the data landscape will shift in 2022 and how B2B marketers can capitalise.
About Jon Clarke
Founder and Chief Product Officer of Cyance.