Home News & Opinion Joe Kidd

Joe Kidd

Opinion
Author image
Joe Kidd
Showing up differently: The power of challenger brands
23 July 2023 • The battle for attention in today’s media landscape is more likely to be won by a challenger mindset than a big budget says Joe Kidd, Strategy Director at mSix&Partners.
About Joe Kidd

Joe Kidd is Strategy Director at mSix&Partners, where he is responsible for delivering media creativity through planning process to a range of global clients including easyJet, Britvic and SC Johnson.