14 December 2020 • From Coach’s purportedly “tasteless” campaign with Jeremy Lin to Balenciaga’s retro creative work dubbed as “tacky and offensive” – it seems like brands (luxury, in particular) just can’t do right in China, or are we too biased? WARC's China Editor, Jenny Chan, introduces a deep-dive into the insights you need to know.
09 November 2020 • Volkswagen’s popularity, reputation, and long-term leadership in China’s passenger car market was achieved with powerful first-mover advantages. Volkswagen’s Head of Brand Project House, Kuo-Hi Lee, speaks to WARC’s Jenny Chan for Marketer’s Toolkit 2021 about how the brand steered itself back on track in China after the fallout from the COVID-19 pandemic.
How to adapt your strategy during the coronavirus lockdown – and what to anticipate after the crisis is over
11 February 2020 • The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headlines in China and around the world. For brand marketers, there are two significant questions: how to respond, if at all, during the crisis. And, looking ahead, what changes in consumer behaviour to anticipate as a result of a prolonged lockdown. A look back at the events of the severe acute respiratory syndrome (SARS) in 2003 offers food for thought.
22 November 2019 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
22 November 2019 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Gill Zhou – VP of Marketing, Communications and Citizenship at IBM China – speaks to WARC’s Jenny Chan about how Chinese brands are innovating at a global level, the new skillsets marketers need, and avoiding the ‘data tsunami’.
About Jenny Chan
China editor at WARC.