Jenny Chan
Opinion
16 November 2020
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As one of the key players in the digital transformation space, IBM has adapted quickly to the new demands and needs of its COVID-impacted customers. Gill Zhou ( Chief Marketing Officer of Asia Pacific, Chief Marketing Officer and General Manager of Digital Sales for Greater China) speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about being agile in a crisis, delivering digital experiences and the importance of presence and empathy in marketing.
Opinion
11 November 2020
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Hangzhou Wahaha Group is a brand leader in China’s food and beverage industry. Cheng Gong, Deputy Director of Branding and Public Relations, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about China's health wave and reflecting how Wahaha (which means “laughing children” in Chinese) is catering to the changing habits of younger consumers while maintaining brand growth.
Opinion
09 November 2020
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Volkswagen’s popularity, reputation, and long-term leadership in China’s passenger car market was achieved with powerful first-mover advantages. Volkswagen’s Head of Brand Project House, Kuo-Hi Lee, speaks to WARC’s Jenny Chan for Marketer’s Toolkit 2021 about how the brand steered itself back on track in China after the fallout from the COVID-19 pandemic.
Opinion
01 November 2020
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如果你正在考虑参加WARC策略大奖，或WARC的任何免费参赛的案例比赛，你可能觉得一个具有突破性的作品是你所需要的全部。但你同样也需要一个在参赛文件的书写上抓住评委注意。我们整理了一些技巧招数，帮助你的案例脱颖而出、获得认可。 第一印象很重要
Opinion
30 October 2020
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Have you ever noticed a QR code on the milk carton, wine bottle or yoghurt pot? If you scan it with your smart phone camera – it will take you to a connected experience where you will find product information, discount codes, competitions and interactive games or virtual reality experiences.
Opinion
03 June 2020
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MyRepublic Singapore MD Lawrence Chan sheds some light on the telecommunications brand’s marketing strategy and activity as COVID-19 continues to make its presence felt.
Opinion
11 February 2020
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The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headlines in China and around the world. For brand marketers, there are two significant questions: how to respond, if at all, during the crisis. And, looking ahead, what changes in consumer behaviour to anticipate as a result of a prolonged lockdown. A look back at the events of the severe acute respiratory syndrome (SARS) in 2003 offers food for thought.
Opinion
07 January 2020
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Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
Opinion
02 December 2019
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In a world with small screens and even shorter attention spans, marketers are relying heavily on native ads to drive action, conversions and brand storytelling. Native ads, which are versatile and unobtrusive are outperforming most other digital formats, is projected to be an US$85bn global industry by 2021.
Opinion
22 November 2019
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This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Gill Zhou – VP of Marketing, Communications and Citizenship at IBM China – speaks to WARC’s Jenny Chan about how Chinese brands are innovating at a global level, the new skillsets marketers need, and avoiding the ‘data tsunami’.
Opinion
22 November 2019
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This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
19 March 2019
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A recent project by the agency We Are Social used an AI to scrape brand profiles on Instagram found evidence that brands are still making damaging assumptions about who their decision-making audiences are and how they're talking to them. Strategy Director, Jenny Barthe explores the findings.
Opinion
04 July 2018
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Everywhere you look, it’s all about transparency. Advertising and media has grasped the importance of this issue in recent years to such an extent that it has, ironically, become one of the industry’s most visible issues, argues the 7stars’ Jenny Biggam.