Jenn Chin and Caroline Wang
29 September 2021 • Uncommon Kind ’s Jenn Chin and Caroline Wang say representation in advertising matters because people’s stories and lives matter, and because representation is important for brand success and business growth, which can be quantified in percentages and statistics.
23 August 2021 • On issues like DEI, sustainability and purpose, APAC needs to be part of the conversation not as an afterthought, but core to global business purpose. Uncommon Kind, in partnership with WARC, outline why in this introduction to a new series – Purpose Incorporated – which offers brands guidance and inspiration on how to convert intent to meaningful impact.
About Jenn Chin and Caroline Wang
Jenn Chin is founder of Uncommon Kind. Caroline Wang is research and insights manager at Uncommon Kind.