Jeff Meglio

Opinion
20 August 2020 “You only find out who is swimming naked when the tide goes out.”
Opinion
04 March 2019 This month, Admap explores frequency management. Jeff Meglio, VP of Agency Partnerships, Sovrn, explains why quality matters more than quantity. Marketers are reluctant to employ frequency capping in programmatic advertising as the practice goes against their fundamental drive for campaign scale. But when over-exposure to advertising pushes the boundaries of acceptability for consumers, it’s time to step back and think again. Quality takes precedence over quantity and marketers who make effective use of frequency capping will enjoy the long-term benefits of consumer engagement and brand loyalty, while making more efficient use of marketing budgets by achieving more reach with
Opinion
18 September 2017 In light of recent research, Shutterstock CMO, Jeff Weiser, explores why simple, visually led ads are more engaging and how marketers can use this knowledge to make better ads.