17 March 2020 • Agencies’ pivotal role in the services marketplace means they too will feel the effects of the coronavirus pandemic, says Jay Pattisall.
About Jay Pattisall
Jay Pattisall is Forrester’s expert on creative, media, marketing, and in-house agencies. Prior to joining Forrester, Jay was vice president group director for DigitasLBi; director of strategy for Anthem Worldwide; and strategy director for Butler, Shine, Stern & Partners. He led strategy for brands such as General Motors, Goodyear Tire, Lenovo, A/B InBev, RadioShack, and MINI USA.