Jasmine Lai

Opinion
01 April 2024 The avatar can be an extension of a  brand's digital identity, as well as a part of the overall consumer experience, and .XYZ’s Jasmine Lai says there are three ways for a brand to harness the power of these virtual characters.
Opinion
26 January 2024 Virtual reality’s technological advancements are ushering in a revolutionary era for metaverse gaming and are reshaping how brands engage, with two notable shifts for brands to heed, says Jasmine Lai of We Are Social’s .XYZ future strategy and innovation arm.