Jamie Elden

Opinion
22 October 2020 New is not always better. Consumers are creatures of habit and often buy into nostalgia, Shutterstock’s Jamie Elden writes.
09 June 2020 In this new reality, static segmentations are often no longer appropriate, and advertisers should consider a more dynamic persona-based approach that accounts for the shifting nature of audiences.
29 November 2017 Following the release of Mindshare’s Media Multiverse research, three of the agency’s leaders discuss the industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel.