James Gregory
Opinion
28 January 2010
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When Naomi Klein wrote ten years ago her book No Logo, I refused to waste my time making a comment because it was so void of value for the reader that it would die a natural death. I believed the minor sensation it created was mostly on college campuses and in the offices of a few business executives.
About James Gregory
James Gregory is chief executive of CoreBrand, the New York-based brand consulting and corporate equity metrics agency.