James Aitchison
Opinion
12 May 2016
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The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There's also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.
Opinion
06 April 2016
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The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.
Opinion
06 April 2016
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The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.
Opinion
06 April 2016
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The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.
Opinion
13 August 2014
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The latest content on Warc includes analysis of the Cannes Creative Effectiveness Lions, new additions and updates to our media best practice papers and a range of reports from conferences around the world.
Opinion
13 June 2014
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The latest content on Warc includes a comprehensive guide to programmatic, winning essays from the Admap Prize on building brands in the digital age, cases from the 2014 US Effies and a range of reports from conferences around the world.
Opinion
19 May 2014
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The latest content on Warc includes a detailed look at creating a "mobile first" strategy, ad research papers from the ARF's Re:Think event, insights on Latin America and a range of reports from conferences around the world. There's also news on the Warc Prize for Innovation 2014 which is now open for entries.
Opinion
10 April 2014
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The latest content on Warc includes a detailed look at B2B, winners from the ARF Ogivly Awards and a range of reports from conferences around the world.
Opinion
10 February 2014
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The latest content on Warc includes a detailed look at econometricscourtesy of Admap, a range of reports from conferences around the world and global data on social and digital trends. There's also a reminder of our 2014 Toolkit report and a preview of upcoming events.
Opinion
15 January 2014
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This month's update leads with the seasonal clutch of predictions for the year ahead, from the likes of Aegis, Trendwatching.com and Mindshare. We also have insights on multiscreening from Admap, a round up of event reports and details of the release of our Warc Webinar collection.
Opinion
12 December 2013
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Warc's new Content Marketing report takes centre stage of this update, joined by an Admap special on brand-building in the digital age and a round-up of our event reports from around the world. Elsewhere, we take a look ahead to the hottest trends of the coming year, have a last-chance reminder to enter the Warc Prize for Social Strategy and bring news of our first conference of 2014.
Opinion
06 November 2013
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Luxury brands and the role of digital in building them are among the latest highlights on Warc. We also have case studies from the Jay Chiat and DMA ECHO awards, event reports from the US, Europe and Asia, the next dates in our series of Warc Webinars and news of two new Prizes now open for entries.
Opinion
06 February 2013
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The latest highlights from warc.com include an in-depth report on social media, a multi-article Admap feature on marketing cars and winning case studies from the Canadian CASSIES awards. We also have news on the Warc and Admap prizes as well as a look ahead to some upcoming events.
Opinion
08 January 2013
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The latest content highlights on warc.com feature a critical theme for 2013 - innovation - and come courtesy of a special Admap focus. This will make great reading for anyone entering the Warc Prize for Innovation . We also start the New Year with a range of pieces sizing up the trends and challenges that lie ahead.
Opinion
07 December 2012
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Latest content highlights on warc.com include an in-depth look at achieving influence, how brand owners are embracing mobile and insights on engaging consumers at both ends of the age spectrum.
Opinion
05 September 2012
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This month’s update of recent highlights on warc.com features Admap’s in-depth look at partnering brands with celebrities and our new analysis of the entries to the 2012 Cannes Creative Effectiveness Lions. There’s also a round-up of our latest trends coverage and a look ahead to upcoming content and events.
Opinion
01 August 2012
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Recent highlights on warc.com include global brand owners' use of social and digital media, the hunt for growth in developing markets and the latest insights in our new trends section. We also look ahead to some upcoming conferences on media, market and advertising research..
Opinion
18 July 2012
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As reported today by Warc News, the "Big Data" phenomenon is causing problems for brand owners. Survey research from the World Federation of Advertisers and Warc has found that many firms are struggling to manage the "torrent of data" generated by the digital revolution.
Opinion
05 July 2012
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A new Trends section brings together our own analysis with material from trusted providers to offer insights into the latest developments affecting consumers, brands and markets.
Opinion
09 June 2012
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The latest highlights on Warc include insights on Latin America, winners of the North American Effies, top papers from the Admap Prize and a round-up of our conference coverage
Opinion
03 April 2012
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The latest highlights on warc.com include an in-depth look at meaningful marketing, new additions to our Best Practice series and consumer and innovation insights from Esomar. We also have reports from our own Measuring Advertising Performance event as well as the ANA/WFA Global Marketer and SXSW Interactive conferences.
Opinion
02 March 2012
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The latest highlights in our monthly editor's newsletter of new content on warc.com include an Admap focus on global planning and a special supplement on China, together with the online release of the IPA's Datamine 3 report on marketing effectiveness and conference reports on social strategies from the US and Asia. Sign up to receive this newsletter by email, at: Your Warc > Email Alerts .
Opinion
01 February 2012
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The latest highlights in our monthly editor's newsletter of new content on warc.com include our new 2012 Toolkit to help you with the challenges of the year ahead, winning case studies from the Canadian CASSIES and analysis of the most recent IPA Effectiveness Awards. And there's an update on the Warc and Admap Prizes. Sign up to receive this newsletter by email, at: Your Warc > Email Alerts .
Opinion
05 January 2012
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Our first monthly editor's newsletter of 2012 highlighting new content on warc.com features a selection of key papers on innovation and media insights, together with winning cases from the UK DMA and IMC European awards. And there's a reminder that the Warc and Admap Prizes are still open for entries. Sign up to receive this newsletter by email at: Your Warc > Email Alerts .
Opinion
07 December 2011
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The latest highlights in our monthly editor's newsletter of new content on warc.com include shopper insights, multicultural marketing, qualitative research trends and updates on our Warc and Admap prizes. Sign up to receive this newsletter by email, at: Your Warc > Email Alerts .
