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James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding.
The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding.
The latest content on Warc includes analysis of the Cannes Creative Effectiveness Lions, new additions and updates to our media best practice papers and a range of reports from conferences around the world.
The latest content on Warc includes a comprehensive guide to programmatic, winning essays from the Admap Prize on building brands in the digital age, cases from the 2014 US Effies and a range of reports from conferences around the world.
The latest content on Warc includes a detailed look at creating a "mobile first" strategy, ad research papers from the ARF's Re:Think event, insights on Latin America and a range of reports from conferences around the world.
The latest content on Warc includes a detailed look at B2B, winners from the ARF Ogivly Awards and a range of reports from conferences around the world.
The latest content on Warc includes a detailed look at econometricscourtesy of Admap, a range of reports from conferences around the world and global data on social and digital trends.
This month's update leads with the seasonal clutch of predictions for the year ahead, from the likes of Aegis, Trendwatching.com and Mindshare.
Warc's new Content Marketing report takes centre stage of this update, joined by an Admap special on brand-building in the digital age and a round-up of our event reports from around the world.
Luxury brands and the role of digital in building them are among the latest highlights on Warc. We also have case studies from the Jay Chiat and DMA ECHO awards, event reports from the US, Europe and Asia, the next dates in our series of Warc Webinars and news of two new Prizes now open for entries.
The latest highlights from warc.com include an in-depth report on social media, a multi-article Admap feature on marketing cars and winning case studies from the Canadian CASSIES awards.
The latest content highlights on warc.com feature a critical theme for 2013 - innovation - and come courtesy of a special Admap focus.
Latest content highlights on warc.com include an in-depth look at achieving influence, how brand owners are embracing mobile and insights on engaging consumers at both ends of the age spectrum.
This month’s update of recent highlights on warc.com features Admap’s in-depth look at partnering brands with celebrities and our new analysis of the entries to the 2012 Cannes Creative Effectiveness Lions.
Recent highlights on warc.com include global brand owners' use of social and digital media, the hunt for growth in developing markets and the latest insights in our new trends section.
As reported today by Warc News, the "Big Data" phenomenon is causing problems for brand owners. Survey research from the World Federation of Advertisers and Warc has found that many firms are struggling to manage the "torrent of data" generated by the digital revolution.
A new Trends section brings together our own analysis with material from trusted providers to offer insights into the latest developments affecting consumers, brands and markets.
The latest highlights on Warc include insights on Latin America, winners of the North American Effies, top papers from the Admap Prize and a round-up of our conference coverage To receive content updates like this by monthly email, visit: Your Warc > Email Alerts .
The latest highlights on warc.com include an in-depth look at meaningful marketing, new additions to our Best Practice series and consumer and innovation insights from Esomar.
The latest highlights in our monthly editor's newsletter of new content on warc.com include an Admap focus on global planning and a special supplement on China, together with the online release of the IPA's Datamine 3 report on marketing effectiveness and conference reports on social strategies from the US and Asia.
The latest highlights in our monthly editor's newsletter of new content on warc.com include our new 2012 Toolkit to help you with the challenges of the year ahead, winning case studies from the Canadian CASSIES and analysis of the most recent IPA Effectiveness Awards.
Our first monthly editor's newsletter of 2012 highlighting new content on warc.com features a selection of key papers on innovation and media insights, together with winning cases from the UK DMA and IMC European awards.
The latest highlights in our monthly editor's newsletter of new content on warc.com include shopper insights, multicultural marketing, qualitative research trends and updates on our Warc and Admap prizes.
Social platforms have been in the headlines recently for their use in the organisation of the shocking riots that have taken place in various UK cities.
There can't be many internet businesses founded in 2000 that thank the dotcom crash for their success.